Sydney-based advertising tech startup Muzaara has announced today a new strategic partnership with the largest and most popular affiliate network in the southern hemisphere Commission Factory.
Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns.
This partnership will allow both online marketing companies and their impressive roster of e-commerce clients to further propel their sales, keep up with global competition and increase their return on investment.
Commission Factory currently works with over 400 well known Asia Pacific brands including Virgin Australia, Catch of the Day, Scoopon, Showpo, Woolworths and Sephora to name a few. Through its easy-to-use performance-based marketing platform, the company empowers brands to grow online, generating on average, a staggering $25,000,000 in sales for its clients per month.
CEO of Muzaara, Neil Thomas, is excited to partner with such an innovative company like Commission Factory, which has built up a reputation in the market as a leading affiliate platform for brands and retailers across Australia and the Asia Pacific.
“Like Muzaara, Commission Factory is focused on ensuring its clients grow their businesses, so partnering together just makes sense. Both platforms are transforming the way businesses advertise online and helps retailers keep up in the fast-changing digital world. Increasing return on investment (ROI) or ad spend (ROAS) in this case is our priority,” said Mr Thomas.
In September 2017 alone, Muzaara delivered over $98,591,00 in sales for its clients, with a total ad spend of $14,295. This means an impressive ROAS of more than 600% was generated across the board. According to Mr Thomas, this is just the beginning, as the Muzaara system continues to learn and adapt to ensure that its clients gain the maximum ROAS each month.
CEO of Commission Factory, Zane McIntyre, echoes these sentiments and looks forward to working with a company that shares its unique and disruptive view of the future of marketing technology.
“We are excited to be working with Muzaara. Having had a sneak preview when it was in beta, offering feedback and finding ways we can work together and refer the service to our own client base has been tremendous,” said Mr McIntyre.
“The Muzaara platform complements the goals of our online retail clients, and while we provide the performance marketing side of the business, Muzaara provides an amazing platform for effective distribution and management of ad spend across social channels.”
Whether a small business is looking to increase their reach with Google shopping campaigns or a business owner wants to better target their audience on Facebook, Muzaara is the answer.
The smart platform, which works alongside Google Shopping and Facebook, has been designed to take the difficulty out of advertising for small to medium sized retailers. It uses a highly intelligent algorithm to optimise campaigns by using a retailer’s product database to automatically generate thousands of unique ads.
Luxury homewares brand Canningvale Australia is one of many online retailers that can vouch for Muzaara’s online marketing magic and has enjoyed a steady growth in sales after using the smart platform to maximise its marketing budget.
Managing Director of Canningvale Australia Ltd, Jordan Prainito said, “Canningvale is always looking for channels to connect with our customers and showcase them our luxury homewares. With Muzaara's smart platform we have been able to focus on connecting with our customers when they are ready to purchase and ensure that our marketing budget grows while maintaining a healthy ROAS.”
With headquarters now in Sydney, Singapore and New York, Muzaara looks forward to growing its global client base.