Over 39,000 proud and passionate Queenslanders of all ages gathered at the inaugural Maroon Festival from Sunday 28 May until Wednesday 31 May to celebrate not just Rugby League, but the very best of our great state across the four-day community event.
Maroon Festival offered something for everyone, with a star-studded lineup of free entertainment and activities, as well as an array of Queensland inspired eating and drinking options, thanks to some of Brisbane’s best local eateries and food trucks.
On the first official Fan Day supporters made their way to South Bank to watch the XXXX Queensland Maroons cruise down the Brisbane River and dock at South Bank to be presented to fans in an Origin first.
In the lead up to Game Day, primary school students from all over Brisbane were able to enjoy and partake in the Maroon Festival School’s Program, in partnership with The Queensland Government and Nova.
Former Origin Greats Brent Tate and Community and Festival Ambassador Petero Civoniceva worked with professional facilitators to teach students the importance of teamwork, nutrition and leadership, whilst having fun, playing outside and being active.
The festival culminated at South Bank with a live broadcast of Game 1 last night at the Holden State of Origin Series Live Site, with dedicated Maroon fans coming together to watch the game and cheer on Queensland.
With an overall attendance exceeding all expectations, Queensland Rugby League is thrilled with how many fans both young and old embraced this brand new festival. The event also had a social media reach of 742,000, including 263,000 hits on Fan Day alone.
QRL Managing Director Rob Moore said the event generated an amazing atmosphere across the city as the XXXX Queensland Maroons prepared for their first match at Suncorp Stadium.
“Anyone who attended Maroon Festival on Fan Day would agree that the concept was a hit,” said Mr Moore.
“It was particularly pleasing to see the large number of families and children who came along, all sharing a huge passion for Rugby League and connecting as a community”.
“The festival would not have been possible without our Presenting Partner The Star Entertainment Group, as well as our Major Partners, Queensland Government, NRL and Parmalat, who were all instrumental to the inaugural event’s success”.
The Star Entertainment Group Managing Director Queensland Geoff Hogg says the company was proud to support the inaugural event, which celebrated Queensland’s passion and local spirit.
“The festival provided a unique opportunity for proud and passionate fans of all ages to come together and celebrate the best of Rugby League and Queensland,” said Mr Hogg.
“Our company has been part of the Queensland community for more than 30 years and our values emulate what the team and the Maroon Festival is all about – true teamwork, taking ownership, being welcoming, and showcasing city pride.
“We are delighted to lend our support, and through our Brisbane and Gold Coast properties, be the proud home of the XXXX Queensland Maroons.
Bring on Maroon Festival 2018, and GO QUEENSLAND!
Maroon Festival was proudly supported by Principal and Presenting Partner, The Star Entertainment Group, as well as Major Partners Queensland Government, NRL, QRL and Parmalat.
For more information about Maroon Festival please visit: www.maroonfestival.com.au