Who are we?
Bango's publicity account managers are hard working and experienced publicists with extensive local and national media networks. We offer publicity and media relations with our experience and backgrounds also lending a hand to providing strategy level support with social media, events and branding communications. Having all of these outward facing marketing activities working together is the key to delivering strong results.
What do we offer?
We offer a flat-fee rate that covers a press release and distribution for industry facing press on fund raising announcements.
We offer 3 - 6 month project based publicity campaigns that are suitable for early stage launches and campaigns.
We also offer ongoing retainer work that is suited to more established startups that are looking to gain significant traction in market.
Bango has a proven track record of success in securing excellent media coverage results across TV, radio, print and online for our clients and providing top level industry results. Our team shares national agency experience, along with sharing TV and radio backgrounds. Our experience across such a broad range of industries and markets provides us with the ability to connect your brand with your target audience no matter where they may be. Whether tech, IT, fitness, finance, property, trades, hospitality, lifestyle or health, you can trust Bango to get you in front of the right people.
We don't believe in fluff results that only make our coverage reports look good. Our approach is to work strategically and hard to deliver meaningful results with genuine traction to help grow your brand in the areas that matter to you. Whether it is increasing users, securing capital, positioning your brand and message to your peers or to your target market or firming up credibility, Bango strives to understand what success is to you. We make it our business to provide publicity support that will help grow your business.
We believe in innovation
Being curious and innovative is part of our culture at Bango. We don't believe in doing things the way they have always been done without always asking whether things could be done better and quicker. The same goes for publicity. We support the innovators and the game-changers on a daily basis through the work that we do, applying the same values and curiosity to our own offering is something that we value and encourage at Bango. The most important question anyone can ever ask is WHY?
Our service may be a little different at Bango. Our goal is to provide media coverage results with impact and genuine traction for your business, not a five star silver service where you pay for the things you don't really need. We have refined our service offering and rates to fit within a space that is of value and flexibility for any stage startups.
To do this we keep low overheads and running costs, we have cut our service down to the activities that provide the most ROI, which means we focus our time on getting the strategy right and drilling down into where exactly your target market are and what media they are highly engaged with, then we target in from there to get you the results. We have automated our reporting to put the power into your hands and create a transparent environment for your publicity activity. We have significantly reduced reporting so that your marketing dollars are not wasted on administration tasks, you have access to collating reports if it is required but is not a must-buy. We have structured our offering to focus on results and maximised ROI. We want every dollar you spend, to work for you, and we treat every one of your marketing dollars like we are spending it out of our own pocket.
We are focusing on fine tuning a cost effective global solution for when Australian startups are expanding into the US, UK or Asia. Rather than investing in very expensive global agencies we are working hard to provide a more cost effective option that delivers excellent results. We are partnering with experienced, freelance tech publicists in each market so that we can project manage the outreach on behalf of your brand. Which means experienced feet on the ground whilst Bango project manages your brand from Australia.
For OS brands wanting to expand to Australia, we offer Australian launch campaigns and ongoing communications management post-launch.
Email me @ firstname.lastname@example.org